The Alfredo Di Stéfano Trophy is an annual association football award presented by Spanish sports newspaper Marca to the best footballer of La Liga. The award is named after former Real Madrid player Alfredo Di Stéfano. The first edition was awarded in the 2007–08 season Lionel Messi holds the record for the number of wins, with seven.

Marca, stylised as MARCA, is Spain's national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, FC Barcelona, and Atlético Madrid. It has a daily readership of over 2.5 million, the highest in Spain for a daily newspaper, and more than half of Spain's total sports readership, as of 2007.