Troy Carter is an American music manager who is the co-founder & CEO at music & technology company, Q&A. Previously, he was chairman and CEO of Atom Factory, a talent management and full-service film and television production company. He was also the global head of creator services at Spotify.

Spotify is a Swedish audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 615 million monthly active users, including 239 million paying subscribers, as of March 2024. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts.