Truth or Consequences is an American game show originally hosted on NBC radio by Ralph Edwards (1940–1957) and later on television by Edwards (1950–1954), Jack Bailey (1954–1956), Bob Barker (1956–1975), Steve Dunne (1957–1958), Bob Hilton (1977–1978) and Larry Anderson (1987–1988). The television show ran on CBS, NBC and also in syndication. The premise of the show was to mix the original quiz element of game shows with wacky stunts.

WNBC is a television station in New York City that serves as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo station WNJU. WNBC's studios and offices are co-located with NBC's corporate headquarters at 30 Rockefeller Plaza in Midtown Manhattan; WNJU's facilities in Fort Lee, New Jersey, also serve as WNBC's New Jersey news bureau. Through a channel sharing agreement with WNJU, the two stations transmit using WNJU's spectrum from an antenna atop One World Trade Center.