The Ultimate Fighting Championship is an American mixed martial arts promotion company based in the Las Vegas, Nevada area. It is owned and operated by TKO Group Holdings, itself a majority owned subs
Royce Gracie used Brazilian jiu-jitsu in the early years of UFC to defeat opponents of greater size and strength.
UFC Hall of Famer Ken Shamrock was instrumental in the UFC's turnaround into a mainstream sport.
Logo of The Ultimate Fighter
New York City Times Square ad for UFC 88: Breakthrough featuring Chuck Liddell vs. Rashad Evans
Dana White
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Dana Frederick White Jr. is an American businessman who is the president and chief executive officer of the Ultimate Fighting Championship, a global mixed martial arts organization. In 2025, White's n
Ultimate Fighting Championship
…women's). The organization produces events worldwide and abides by the Unified Rules of Mixed Martial Arts. As of 2026, it had held over 750 events. Dana White has been its president since 2001 and CEO since 2023. Under White's stewardship, it has grown into a global multi-billion-dollar enterprise. The UFC…
White in 2025
White in 2008
White (center) with UFC fighters José Aldo (left) and Conor McGregor, 2015
Dana White with President Donald Trump in 2018