Ulverston is a market town and civil parish in Westmorland and Furness, Cumbria, England. In the 2001 census the parish had a population of 11,524, increasing at the 2011 census to 11,678. Historically in Lancashire, it lies a few miles south of the Lake District National Park and just north-west of Morecambe Bay, within the Furness Peninsula. Lancaster is 39 miles (63 km) to the east, Barrow-in-Furness 10 miles (16 km) to the south-west and Kendal 25 miles (40 km) to the north-east.

Westmorland and Furness is a unitary authority area in Cumbria, England. The economy is mainly focused on tourism around both the Lake District and Cumbria Coast, shipbuilding and the port in Barrow-in-Furness, and agriculture in the rural parts of the area.