A unit prefix is a specifier or mnemonic that is prepended to units of measurement to indicate multiples or fractions of the units. Units of various sizes are commonly formed by the use of such prefixes. The prefixes of the metric system, such as kilo and milli, represent multiplication by positive or negative powers of ten. In information technology it is common to use binary prefixes, which are based on powers of two. Historically, many prefixes have been used or proposed by various sources, but only a narrow set has been recognised by standards organisations.

A unit of measurement, or unit of measure, is a definite magnitude of a quantity, defined and adopted by convention or by law, that is used as a standard for measurement of the same kind of quantity. Any other quantity of that kind can be expressed as a multiple of the unit of measurement.