Universal Creative is the division of Universal Destinations & Experiences responsible for designing, developing, engineering and producing themed attractions, rides, and resorts. Headquartered in Orlando, Florida the company operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan and China.

Jaws is an amusement ride attraction based on the Jaws film series and is located at Universal Studios Japan. It originally opened at Universal Studios Florida in Orlando in 1990, and another installation later opened at Universal Studios Japan in 2001. The ride uses tour boats to take guests through a harbor of the fictional Amity Island, which begins as a leisurely tour that is abruptly interrupted by an attack of the famous great white shark. The concept is an expanded version of the Jaws miniature attraction featured in the Studio Tour at Universal Studios Hollywood in California. In 2012, the attraction was removed from the Florida theme park to make room for the second phase of expansion for The Wizarding World of Harry Potter.