The term "Universal Japanese Motorcycle", or UJM, was coined in the mid-1970s by Cycle Magazine to describe a proliferation of similar Japanese standard motorcycles that became commonplace following Honda's 1969 introduction of its successful CB750. The CB750 became a rough template for subsequent designs from all three of the other major Japanese motorcycle manufacturers. In 2011, the New York Times said lightning struck for Honda "with the 1969 CB 750, whose use of an inline 4-cylinder engine came to define the Universal Japanese Motorcycle."

The Honda CB750 is an air-cooled, transverse, in-line-four-cylinder-engine motorcycle made by Honda over several generations for year models 1969–2008 with an upright, or standard, riding posture. It is often called the original Universal Japanese Motorcycle (UJM) and also is regarded as the first motorcycle to be called a "superbike".