Upton Lovell is a village and civil parish in Wiltshire, England. It lies on the A36, in the Wylye valley about 5 miles (8.0 km) southeast of Warminster. The parish is on the left (northeast) bank of the river, and stretches for over two miles northeast onto Salisbury Plain.

The River Wylye is a chalk stream in the south of England, with clear water flowing over gravel. It is popular with anglers for fly fishing. A half-mile stretch of the river and three lakes in Warminster are a local nature reserve.