Vaccinium is a common and widespread genus of shrubs or dwarf shrubs in the heath family (Ericaceae). The fruits of many species are eaten by humans and some are of commercial importance, including the cranberry, blueberry, bilberry (whortleberry), lingonberry (cowberry), and huckleberry. Like many other ericaceous plants, they are generally restricted to acidic soils.

The Ericaceae are a family of flowering plants, commonly known as the heath or heather family, found most commonly in acidic and infertile growing conditions. The family is large, with c. 4250 known species spread across 124 genera, making it the 14th most species-rich family of flowering plants. The many well known and economically important members of the Ericaceae include the cranberry, blueberry, huckleberry, rhododendron, and various common heaths and heathers.