The value-action gap is the discrepancy between the stated values of an individual or organisation and their actions. More generally, it is the difference between what people say and what people do. The phrase is associated with environmental geography, relating to attitudes and behaviors surrounding environmental issues. Numerous studies have reported an increase in global environmental concern, but have shown that environmental engagement is not adjusting in accordance.
The drink Coca-Cola Life serves as an example of the value-action gap. Extensive market research showed that consumers would buy and enjoy the drink (values) but in reality, once it appeared in shops, not enough people bought it (action). This demonstrates the difference between what people say and what people do
Sustainable development is an approach to growth and human development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. The aim is to have a society where living conditions and resources meet human needs without undermining planetary integrity. Sustainable development aims to balance the needs of the economy, environment, and social well-being. The Brundtland Report in 1987 helped to make the concept of sustainable development better known.
Deforestation of the Amazon rainforest. Deforestation and increased road-building in the Amazon rainforest are a concern because of increased human encroachment upon wilderness areas, increased resource extraction and further threats to biodiversity.
Before flue-gas desulfurization was installed, the air-polluting emissions from this power plant in New Mexico contained excessive amounts of sulfur dioxide.
Waste generation, measured in kilograms per person per day
