Austrian car number plates are mandatory vehicle registration plates displaying the registration mark of motor vehicles in Austria. They are used to verify street legality, proof of a valid liability insurance and to identify and recognise the vehicle.

Zell am See is the administrative capital of the Zell am See District in the Austrian state of Salzburg. Located in the Kitzbühel Alps, the town is an important tourist destination due to its ski resorts and shoreline on Lake Zell. While Zell am See has been a favored winter and summer resort for the European aristocracy since the 19th century, it is known as a hub of the international jet set today.