Venni Vetti Vecci is the debut studio album by American rapper Ja Rule. It was released on June 1, 1999, by Def Jam Recordings and Irv Gotti's Murder Inc. Records. It was the first album to be released on Murder Inc. Production was mostly handled by Irv Gotti, with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self Service. The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. The album title alludes to the Latin phrase "veni, vidi, vici", meaning "I came, I saw, I conquered".

Jeffrey Bruce Atkins Sr., better known by his stage name Ja Rule, is an American rapper, singer, and actor. Born and raised in New York City, Ja Rule became known as a leading figure in 2000s hip hop for his blending of gangsta rap with commercially-oriented pop sensibilities. He signed with Irv Gotti's Murder Inc Records, an imprint of Def Jam Recordings to release his debut studio album Venni Vetti Vecci (1999), which spawned his first single "Holla Holla". Ja Rule peaked the Billboard Hot 100 thrice in 2001 with his single "Always on Time" and his guest appearances on Jennifer Lopez's "I'm Real " and "Ain't It Funny". His encompassing singles, "Put It on Me", "Mesmerize", "Livin' It Up" and "Wonderful" have peaked within the top ten of the chart and spawned from commercially successful album releases.