Vernon Simeon Plemion Grant was an American illustrator known for his whimsical gnome characters and fairy tale drawings. Over seven decades, Grant created hundreds of illustrations for advertising and major magazines, including Judge and Ladies' Home Journal. He is best known as creator of Kellogg's Rice Krispies cereal characters Snap! Crackle! and Pop!

Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.