Veronica is a brand name of successive Dutch commercial and public radio and television broadcasters. It began its life as an offshore radio station, Radio Veronica, on 17 May 1960. The name comes from its first name VRON – Vrije Radio Omroep Nederland. "Free" was a reference to the laws at the time that didn't allow commercial radio broadcasters to operate from a location within the (land) territory of the Netherlands.

Radio Veronica was an offshore radio station that began broadcasting in 1960, and broadcast offshore for over fourteen years. It was set up by independent radio, TV and household electrical retailers in the Netherlands to stimulate the sales of radio receivers by providing an alternative to the Netherlands state-licensed stations in Hilversum.