Verticordia grandis is a large woody shrub that occurs in Southwest Australia. The name grandis, Latin for large, is a reference to its large flowers, leaves, and height. It is well known for its large flowers, which are collected and cultivated, and given the informal name of scarlet featherflower. It was the first species of the family Myrtaceae to have been genetically modified.

Verticordia is a genus of more than 100 species of plants commonly known as featherflowers, in the myrtle family, Myrtaceae. They range in form from very small shrubs such as V. verticordina to trees like V. cunninghamii, some spindly, others dense and bushy, but the majority are woody shrubs up to 2.0 m (7 ft) tall. The flowers are variously described as "feathery", "woolly" or "hairy" and are found in most colours except blue. They often appear to be in rounded groups or spikes but in fact are always single, each flower borne on a separate stalk in a leaf axil. Each flower has five sepals and five petals all of a similar size with the sepals often having feathery or hairy lobes. There are usually ten stamens alternating with variously shaped staminodes. The style is simple, usually not extending beyond the petals and often has hairs near the tip. All but two species are found in Southwest Australia, the other two occurring in the Northern Territory.