Veturi Sundararama Murthy, known mononymously by his surname Veturi, was an Indian poet, lyricist and journalist who is popular for writing Telugu songs. His career in Telugu cinema spanned more than four decades.

Sitaara (transl. Star) is a 1984 Indian Telugu-language drama film written and directed by Vamsy. The film marked the debut of Bhanupriya in Telugu film industry. The film was adapted from Vamsy's own novel Mahal lo Kokila. The film deals with the friendship of two people in the backdrop of peasants, zamindars, Indian movie world, and paparazzi. Upon release, the film received very positive reviews and remained a cult classic, and the soundtrack became all time chart-buster. The film has garnered three National Film Awards, and was featured at the IFFI Filmotsav 84, the Moscow Film Festival, and the Asian Film Festival.