Viña del Mar is a city and commune on central Chile's Pacific coast. Often referred to as La Ciudad Jardín, Viña del Mar is located within the Valparaíso Region, and it is Chile's fourth largest city with a population of 324,836. Viña del Mar is also part of the Greater Valparaíso area, the country's second largest metropolitan area, after the Metropolitan area of Santiago. The Greater Valparaíso Area is home to five municipalities: Valparaíso, Viña del Mar, Concon, Quilpue and Villa Alemana.

Central Chile is one of the five natural regions into which CORFO divided continental Chile in 1950. It is home to a majority of the Chilean population and includes the three largest metropolitan areas—Santiago, Valparaíso, and Concepción. It extends from 32° south latitude to 37° south latitude.