1.
Luxury goods
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Luxury goods are often synonymous with superior goods and Veblen goods. Luxury goods are said to have high income elasticity of demand, as people become wealthier and this also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, although the technical term luxury good is independent of the goods quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Classic luxury goods include haute couture clothing, accessories, and luggage, many markets have a luxury segment including, for example, automobile, yacht, wine, bottled water, coffee, tea, foods, watches, clothes, jewelry, and high fidelity. The hiring of full-time or live-in domestic servants is a luxury reflecting disparities of income, some financial services, especially in some brokerage houses, can be considered luxury services by default because persons in lower-income brackets generally do not use them. The three dominant trends in the luxury goods market are globalization, consolidation, and diversification. Globalization is a result of the availability of these goods, additional luxury brands. Consolidation involves the growth of big companies and ownership of brands across many segments of luxury products, examples include LVMH, Richemont, and Kering, which dominate the market in areas ranging from luxury drinks to fashion and cosmetics. Leading global consumer companies, such as Procter & Gamble, are attracted to the industry. The luxury goods market has been on a climb for many years. Apart from the setback caused by the 1997 Asian Financial Crisis, the industry has performed well, particularly in 2000. In that year, the luxury goods market – which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, handbags – was worth close to $170 billion. The United States has been the largest regional market for goods and is estimated to continue to be the leading personal luxury goods market in 2013. The largest sector in this category was luxury drinks, including premium whisky, Champagne and this sector was the only one that suffered a decline in value. In 2012, China surpassed Japan as the worlds largest luxury market, chinas luxury consumption accounts for over 25% of the global market. The Economist Intelligence Unit published a report on the outlook for luxury goods in Asia which explores the trends and forecasts for the luxury goods market across key markets in Asia. In 2014, the sector is expected to grow over the next 10 years because of 440 million consumers spending a total of 880 billion euros. Secular luxury manuscripts were commissioned by the wealthy and differed in the same ways from cheaper books
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Italy
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Italy, officially the Italian Republic, is a unitary parliamentary republic in Europe. Located in the heart of the Mediterranean Sea, Italy shares open land borders with France, Switzerland, Austria, Slovenia, San Marino, Italy covers an area of 301,338 km2 and has a largely temperate seasonal climate and Mediterranean climate. Due to its shape, it is referred to in Italy as lo Stivale. With 61 million inhabitants, it is the fourth most populous EU member state, the Italic tribe known as the Latins formed the Roman Kingdom, which eventually became a republic that conquered and assimilated other nearby civilisations. The legacy of the Roman Empire is widespread and can be observed in the distribution of civilian law, republican governments, Christianity. The Renaissance began in Italy and spread to the rest of Europe, bringing a renewed interest in humanism, science, exploration, Italian culture flourished at this time, producing famous scholars, artists and polymaths such as Leonardo da Vinci, Galileo, Michelangelo and Machiavelli. The weakened sovereigns soon fell victim to conquest by European powers such as France, Spain and Austria. Despite being one of the victors in World War I, Italy entered a period of economic crisis and social turmoil. The subsequent participation in World War II on the Axis side ended in defeat, economic destruction. Today, Italy has the third largest economy in the Eurozone and it has a very high level of human development and is ranked sixth in the world for life expectancy. The country plays a prominent role in regional and global economic, military, cultural and diplomatic affairs, as a reflection of its cultural wealth, Italy is home to 51 World Heritage Sites, the most in the world, and is the fifth most visited country. The assumptions on the etymology of the name Italia are very numerous, according to one of the more common explanations, the term Italia, from Latin, Italia, was borrowed through Greek from the Oscan Víteliú, meaning land of young cattle. The bull was a symbol of the southern Italic tribes and was often depicted goring the Roman wolf as a defiant symbol of free Italy during the Social War. Greek historian Dionysius of Halicarnassus states this account together with the legend that Italy was named after Italus, mentioned also by Aristotle and Thucydides. The name Italia originally applied only to a part of what is now Southern Italy – according to Antiochus of Syracuse, but by his time Oenotria and Italy had become synonymous, and the name also applied to most of Lucania as well. The Greeks gradually came to apply the name Italia to a larger region, excavations throughout Italy revealed a Neanderthal presence dating back to the Palaeolithic period, some 200,000 years ago, modern Humans arrived about 40,000 years ago. Other ancient Italian peoples of undetermined language families but of possible origins include the Rhaetian people and Cammuni. Also the Phoenicians established colonies on the coasts of Sardinia and Sicily, the Roman legacy has deeply influenced the Western civilisation, shaping most of the modern world
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Europe
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Europe is a continent that comprises the westernmost part of Eurasia. Europe is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, yet the non-oceanic borders of Europe—a concept dating back to classical antiquity—are arbitrary. Europe covers about 10,180,000 square kilometres, or 2% of the Earths surface, politically, Europe is divided into about fifty sovereign states of which the Russian Federation is the largest and most populous, spanning 39% of the continent and comprising 15% of its population. Europe had a population of about 740 million as of 2015. Further from the sea, seasonal differences are more noticeable than close to the coast, Europe, in particular ancient Greece, was the birthplace of Western civilization. The fall of the Western Roman Empire, during the period, marked the end of ancient history. Renaissance humanism, exploration, art, and science led to the modern era, from the Age of Discovery onwards, Europe played a predominant role in global affairs. Between the 16th and 20th centuries, European powers controlled at times the Americas, most of Africa, Oceania. The Industrial Revolution, which began in Great Britain at the end of the 18th century, gave rise to economic, cultural, and social change in Western Europe. During the Cold War, Europe was divided along the Iron Curtain between NATO in the west and the Warsaw Pact in the east, until the revolutions of 1989 and fall of the Berlin Wall. In 1955, the Council of Europe was formed following a speech by Sir Winston Churchill and it includes all states except for Belarus, Kazakhstan and Vatican City. Further European integration by some states led to the formation of the European Union, the EU originated in Western Europe but has been expanding eastward since the fall of the Soviet Union in 1991. The European Anthem is Ode to Joy and states celebrate peace, in classical Greek mythology, Europa is the name of either a Phoenician princess or of a queen of Crete. The name contains the elements εὐρύς, wide, broad and ὤψ eye, broad has been an epithet of Earth herself in the reconstructed Proto-Indo-European religion and the poetry devoted to it. For the second part also the divine attributes of grey-eyed Athena or ox-eyed Hera. The same naming motive according to cartographic convention appears in Greek Ανατολή, Martin Litchfield West stated that phonologically, the match between Europas name and any form of the Semitic word is very poor. Next to these there is also a Proto-Indo-European root *h1regʷos, meaning darkness. Most major world languages use words derived from Eurṓpē or Europa to refer to the continent, in some Turkic languages the originally Persian name Frangistan is used casually in referring to much of Europe, besides official names such as Avrupa or Evropa
4.
Fashion
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Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often constant trend in the style in which a person dresses and it is the prevailing styles in behaviour and the newest creations of textile designers. Although aspects of fashion can be feminine or masculine, some trends are androgynous, early Western travelers, traveling whether to Persia, Turkey, India, or China, would frequently remark on the absence of change in fashion in the respective places. The Japanese Shoguns secretary bragged to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years, however, there is considerable evidence in Ming China of rapidly changing fashions in Chinese clothing. Changes in costume took place at times of economic or social change, as occurred in ancient Rome. In 8th-century Moorish Spain, the musician Ziryab introduced to Córdoba sophisticated clothing-styles based on seasonal and daily fashions from his native Baghdad, modified by his own inspiration. Similar changes in fashion occurred in the 11th century in the Middle East following the arrival of the Turks, who introduced clothing styles from Central Asia, the beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. This created the distinctive Western outline of a tailored top worn over leggings or trousers, the pace of change accelerated considerably in the following century, and women and mens fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are able to use fashion with confidence and precision to date images, often to within five years. These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, in the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats, albrecht Dürer illustrated the differences in his actual contrast of Nuremberg and Venetian fashions at the close of the 15th century. Though textile colors and patterns changed from year to year, the cut of a gentlemans coat, by 1800, all Western Europeans were dressing alike, local variation became first a sign of provincial culture and later a badge of the conservative peasant. The Haute house was the established by government for the fashion houses that met the standards of industry. Since then, the idea of the designer as a celebrity in his or her own right has become increasingly dominant. The impact of unisex expands more broadly to various themes in fashion including androgyny, mass-market retail. Fashion weeks are held in cities, where designers exhibit their new clothing collections to audiences. Modern Westerners have a number of choices available in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests, when people who have high cultural status start to wear new or different clothes, a fashion trend may start
5.
Fiat 500 (2007)
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The 500 is internally designated as the Type 312 by FCA. Manufactured in Tychy, Poland and Toluca, Mexico, the 500 is marketed in more than 100 countries worldwide, including North America, the concept design was translated into the 2007 production model under the direction of Frank Stephenson. According to Stephenson, aerodynamic concerns were paramount with the new 500, nonetheless, the small rear spoiler at the top of the rear hatch provides a CD of.32 — where without the spoiler the drag coefficient would have been 0.40. The 500 uses a variant of the Fiat Mini platform. The top retracts in three stages, over the two front passengers, over all four passengers and fully retracted with its stack folded behind the head restraints just above the rear cargo opening. At its rear trunk lid, the 500C features parallelogram liftgate hinges, when the rear cargo lid is opened while top is fully lowered, the top automatically closes partly — for greater cargo access. Because of limited visibility, 500C models are equipped with an ultrasonic rear park assist system to audibly indicate obstacles when backing. The Abarth 500 is a model of the Fiat 500 tuned in-house by FCAs Abarth subsidiary. It was unveiled at the 78th Geneva Motor Show, a year after the rebirth of Abarth brand, all models use a turbocharged and intercooled version of the 1.4 L Fire I4 petrol engine. The Abarth 500s 1.4 L engine is equipped with an IHI RHF3-P turbocharger and it includes a five-speed C510 transmission, low ride suspension, electric power steering with sport setting,6.5 x 16 aluminium alloy rim with 195/45 R16 tyres and four-wheel disc brakes. Interior includes turbo pressure gauge, gear shift indicator, aluminum pedals, Blue&Me entertainment system with telemetry. The car costs £13,600 in the UK, a 5-speed semi-automatic transmission is available as an alternative to the manual transmission. The Abarth version of the 500C was unveiled at the 2010 Geneva Motor Show, Abarth 500C has top speed of 205 km/h and it can accelerate from 0–100 km/h in 8.1 seconds. The design of production Fiat 500e is based on Fiat 500 Elettra, the vehicle was unveiled in November 2012 Los Angeles Auto Show, followed by Frankfurt Motor Show 2013. Deliveries began in California by July 2013, and around 645 units were sold in the U. S. in 2013. The American rollout is scheduled to continue to other states with mandates of sales of zero emission vehicles, about 16,549 units have been sold in the U. S. through May 2016. Sergio Marchionne reported that Fiat loses $14,000 on every 500e it sells, the official U. S. Environmental Protection Agency range is 87 mi. Charge time is less than four hours with the Level 2 on-board charging module, under its five-cycle testing, the EPA rated the 500e combined fuel economy at 116 miles per gallon gasoline equivalent,122 MPGe in city driving and 108 MPGe on the highway
6.
Maximian
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Maximian was Roman Emperor from 286 to 305. He was Caesar from 285 to 286, then Augustus from 286 to 305 and he shared the latter title with his co-emperor and superior, Diocletian, whose political brain complemented Maximians military brawn. Maximian established his residence at Trier but spent most of his time on campaign, in the late summer of 285, he suppressed rebels in Gaul known as the Bagaudae. From 285 to 288, he fought against Germanic tribes along the Rhine frontier, together with Diocletian, he launched a scorched earth campaign deep into Alamannic territory in 288, temporarily relieving the Rhine provinces from the threat of Germanic invasion. The man he appointed to police the Channel shores, Carausius, rebelled in 286, causing the secession of Britain, Maximian failed to oust Carausius, and his invasion fleet was destroyed by storms in 289 or 290. Maximians subordinate, Constantius, campaigned against Carausius successor, Allectus, the rebel leader was ousted in 296, and Maximian moved south to combat piracy near Hispania and Berber incursions in Mauretania. When these campaigns concluded in 298, he departed for Italy, at Diocletians behest, Maximian abdicated on May 1,305, gave the Augustan office to Constantius, and retired to southern Italy. In late 306, Maximian took the title of Augustus again, in April 307, he attempted to depose his son, but failed and fled to the court of Constantius successor, Constantine, in Trier. At the Council of Carnuntum in November 308, Diocletian and his successor, Galerius, in early 310, Maximian attempted to seize Constantines title while the emperor was on campaign on the Rhine. Few supported him, and he was captured by Constantine in Marseille, Maximian committed suicide in the summer of 310 on Constantines orders. During Constantines war with Maxentius, Maximians image was purged from all public places, however, after Constantine ousted and killed Maxentius, Maximians image was rehabilitated, and he was deified. Maximian was born near Sirmium in the province of Pannonia, around 250 into a family of shopkeepers, beyond that, the ancient sources contain vague allusions to Illyricum as his homeland, to his Pannonian virtues, and to his harsh upbringing along the war-torn Danube frontier. Maximian joined the army, serving with Diocletian under the emperors Aurelian and he probably participated in the Mesopotamian campaign of Carus in 283 and attended Diocletians election as emperor on November 20,284 at Nicomedia. With his great energy, firm aggressive character and disinclination to rebel, the fourth-century historian Aurelius Victor described Maximian as a colleague trustworthy in friendship, if somewhat boorish, and of great military talents. Despite his other qualities, Maximian was uneducated and preferred action to thought, the panegyric of 289, after comparing his actions to Scipio Africanus victories over Hannibal during the Second Punic War, suggested that Maximian had never heard of them. His ambitions were military, he left politics to Diocletian. Maximian had two children with his Syrian wife, Eutropia, Maxentius and Fausta, there is no direct evidence in the ancient sources for their birthdates. Modern estimates of Maxentius birth year have varied from c.277 to 287, barnes concludes that Theodora was born no later than c.275 to an unnamed earlier wife of Maximian, possibly one of Hannibalianus daughters
7.
Neoclassical architecture
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Neoclassical architecture is an architectural style produced by the neoclassical movement that began in the mid-18th century. In its purest form, it is a style derived from the architecture of classical antiquity, the Vitruvian principles. In form, Neoclassical architecture emphasizes the wall rather than chiaroscuro, Neoclassical architecture is still designed today, but may be labelled New Classical Architecture for contemporary buildings. In Central and Eastern Europe, the style is referred to as Classicism. Many early 19th-century neoclassical architects were influenced by the drawings and projects of Étienne-Louis Boullée, the many graphite drawings of Boullée and his students depict spare geometrical architecture that emulates the eternality of the universe. There are links between Boullées ideas and Edmund Burkes conception of the sublime, the baroque style had never truly been to the English taste. The most popular was the four-volume Vitruvius Britannicus by Colen Campbell, the book contained architectural prints of famous British buildings that had been inspired by the great architects from Vitruvius to Palladio. At first the book featured the work of Inigo Jones. Palladian architecture became well established in 18th-century Britain, at the forefront of the new school of design was the aristocratic architect earl, Richard Boyle, 3rd Earl of Burlington, in 1729, he and William Kent, designed Chiswick House. This House was a reinterpretation of Palladios Villa Capra, but purified of 16th century elements and this severe lack of ornamentation was to be a feature of the Palladianism. In 1734 William Kent and Lord Burlington designed one of Englands finest examples of Palladian architecture with Holkham Hall in Norfolk, the main block of this house followed Palladios dictates quite closely, but Palladios low, often detached, wings of farm buildings were elevated in significance. This classicising vein was also detectable, to a degree, in the Late Baroque architecture in Paris. This shift was even visible in Rome at the redesigned façade for S, by the mid 18th century, the movement broadened to incorporate a greater range of Classical influences, including those from Ancient Greece. The shift to neoclassical architecture is conventionally dated to the 1750s, in France, the movement was propelled by a generation of French art students trained in Rome, and was influenced by the writings of Johann Joachim Winckelmann. The style was adopted by progressive circles in other countries such as Sweden. A second neoclassic wave, more severe, more studied and more consciously archaeological, is associated with the height of the Napoleonic Empire, in France, the first phase of neoclassicism was expressed in the Louis XVI style, and the second in the styles called Directoire or Empire. The Scottish architect Charles Cameron created palatial Italianate interiors for the German-born Catherine II the Great in St. Petersburg, indoors, neoclassicism made a discovery of the genuine classic interior, inspired by the rediscoveries at Pompeii and Herculaneum. These had begun in the late 1740s, but only achieved an audience in the 1760s
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House of Sforza
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Sforza was a ruling family of Renaissance Italy, based in Milan. They acquired the Duchy of Milan from the previously ruling Visconti family in the mid-15th century, rising from rural nobility, the Sforzas became condottieri and used this military position to become rulers in Milan. The family governed by force, ruse, and power politics, under their rule the city-state flourished and expanded. Muzio Attendolo, called Sforza, founded the dynasty, a condottiero from Romagna, he served the Angevin kings of Naples and became the most successful dynast of the condottieri. His son Francesco I Sforza ruled Milan, having acquired the title of Duke of Milan after the extinction of the Visconti family in 1447, the family also held the seigniory of Pesaro, starting from Muzio Attendolos second son, Alessandro. The Sforza held Pesaro until 1519, with the death of Galeazzo, muzios third son, Bosio, founded the branch of Santa Fiora, who held the title of count of Cotignola, the Sforza ruled the small county of Santa Fiora in southern Tuscany until 1624. Members of this family held important ecclesiastical and political position in the Papal States. The Sforza became allied with the Borgia family through the marriage between Lucrezia Borgia and Giovanni. This alliance failed as the Borgia annulled the marriage once the Sforzas were no longer needed, in 1499, in the course of the Italian Wars, the army of Louis XII of France took Milan from Ludovico Sforza. After Imperial German troops drove out the French, Maximilian Sforza, son of Ludovico, became Duke of Milan until the French returned under Francis I of France, thomas Harriss character Hannibal Lecter is a descendant of the House of Sforza. In the anime, manga and book series Trinity Blood, one of the Cardinals, Caterina Sforza appears as a non-playable character in the video game Assassins Creed 2 and its sequel, Assassins Creed, Brotherhood. The Sforza figure prominently in the Showtime series on the Borgia family, the house is mentioned in a song about the Borgia Family in the British edutainment TV show Horrible Histories. List of rulers of Milan Gradara House of Visconti Italian Wars Pesaro
9.
Paris
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Paris is the capital and most populous city of France. It has an area of 105 square kilometres and a population of 2,229,621 in 2013 within its administrative limits, the agglomeration has grown well beyond the citys administrative limits. By the 17th century, Paris was one of Europes major centres of finance, commerce, fashion, science, and the arts, and it retains that position still today. The aire urbaine de Paris, a measure of area, spans most of the Île-de-France region and has a population of 12,405,426. It is therefore the second largest metropolitan area in the European Union after London, the Metropole of Grand Paris was created in 2016, combining the commune and its nearest suburbs into a single area for economic and environmental co-operation. Grand Paris covers 814 square kilometres and has a population of 7 million persons, the Paris Region had a GDP of €624 billion in 2012, accounting for 30.0 percent of the GDP of France and ranking it as one of the wealthiest regions in Europe. The city is also a rail, highway, and air-transport hub served by two international airports, Paris-Charles de Gaulle and Paris-Orly. Opened in 1900, the subway system, the Paris Métro. It is the second busiest metro system in Europe after Moscow Metro, notably, Paris Gare du Nord is the busiest railway station in the world outside of Japan, with 262 millions passengers in 2015. In 2015, Paris received 22.2 million visitors, making it one of the top tourist destinations. The association football club Paris Saint-Germain and the rugby union club Stade Français are based in Paris, the 80, 000-seat Stade de France, built for the 1998 FIFA World Cup, is located just north of Paris in the neighbouring commune of Saint-Denis. Paris hosts the annual French Open Grand Slam tennis tournament on the red clay of Roland Garros, Paris hosted the 1900 and 1924 Summer Olympics and is bidding to host the 2024 Summer Olympics. The name Paris is derived from its inhabitants, the Celtic Parisii tribe. Thus, though written the same, the name is not related to the Paris of Greek mythology. In the 1860s, the boulevards and streets of Paris were illuminated by 56,000 gas lamps, since the late 19th century, Paris has also been known as Panam in French slang. Inhabitants are known in English as Parisians and in French as Parisiens and they are also pejoratively called Parigots. The Parisii, a sub-tribe of the Celtic Senones, inhabited the Paris area from around the middle of the 3rd century BC. One of the areas major north-south trade routes crossed the Seine on the île de la Cité, this place of land and water trade routes gradually became a town
10.
London
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London /ˈlʌndən/ is the capital and most populous city of England and the United Kingdom. Standing on the River Thames in the south east of the island of Great Britain and it was founded by the Romans, who named it Londinium. Londons ancient core, the City of London, largely retains its 1. 12-square-mile medieval boundaries. London is a global city in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism. It is crowned as the worlds largest financial centre and has the fifth- or sixth-largest metropolitan area GDP in the world, London is a world cultural capital. It is the worlds most-visited city as measured by international arrivals and has the worlds largest city airport system measured by passenger traffic, London is the worlds leading investment destination, hosting more international retailers and ultra high-net-worth individuals than any other city. Londons universities form the largest concentration of education institutes in Europe. In 2012, London became the first city to have hosted the modern Summer Olympic Games three times, London has a diverse range of people and cultures, and more than 300 languages are spoken in the region. Its estimated mid-2015 municipal population was 8,673,713, the largest of any city in the European Union, Londons urban area is the second most populous in the EU, after Paris, with 9,787,426 inhabitants at the 2011 census. The citys metropolitan area is the most populous in the EU with 13,879,757 inhabitants, the city-region therefore has a similar land area and population to that of the New York metropolitan area. London was the worlds most populous city from around 1831 to 1925, Other famous landmarks include Buckingham Palace, the London Eye, Piccadilly Circus, St Pauls Cathedral, Tower Bridge, Trafalgar Square, and The Shard. The London Underground is the oldest underground railway network in the world, the etymology of London is uncertain. It is an ancient name, found in sources from the 2nd century and it is recorded c.121 as Londinium, which points to Romano-British origin, and hand-written Roman tablets recovered in the city originating from AD 65/70-80 include the word Londinio. The earliest attempted explanation, now disregarded, is attributed to Geoffrey of Monmouth in Historia Regum Britanniae and this had it that the name originated from a supposed King Lud, who had allegedly taken over the city and named it Kaerlud. From 1898, it was accepted that the name was of Celtic origin and meant place belonging to a man called *Londinos. The ultimate difficulty lies in reconciling the Latin form Londinium with the modern Welsh Llundain, which should demand a form *lōndinion, from earlier *loundiniom. The possibility cannot be ruled out that the Welsh name was borrowed back in from English at a later date, and thus cannot be used as a basis from which to reconstruct the original name. Until 1889, the name London officially applied only to the City of London, two recent discoveries indicate probable very early settlements near the Thames in the London area
11.
Bond Street
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Bond Street is a major shopping street in the West End of London. The southern section is Old Bond Street and the northern section New Bond Street—a distinction not generally made in everyday usage. The street was built on fields surrounding Clarendon House on Piccadilly and it was built up in the 1720s, and by the end of the 18th century was a popular place for the upper-class residents of Mayfair to socialise. It is one of the most expensive and sought after strips of real estate in Europe, Bond Street is the only street that runs between Oxford Street and Piccadilly. Old Bond Street is at the end between Piccadilly and Burlington Gardens. The northern section, New Bond Street, extends as far as Oxford Street, the entire street is around 0.5 miles long. Many of the shop frontages are less than 20 feet wide, the nearest tube stations are Green Park in Piccadilly, and Bond Street station in Oxford Street. Despite its name, Bond Street station does not directly connect to either New or Old Bond Street, No buses use the street, although the C2 service crosses New Bond Street. Part of New Bond Street is numbered B406 but the remainder, New Bond Street is pedestrianised between Grafton Street and Clifford Street to prevent through traffic and to stop the road being used as a rat run. There is evidence of Roman settlement around what is now Bond Street, in 1894, a culvert made from brick and stone was discovered in the area. At that time, the house backed onto open fields, known as Albemarle Ground, New Bond Street was laid out during a second phase of construction 14 years after Bonds syndicate began developing the area. Most of the building along the street occurred in the 1720s, john Rocques map of London, published in 1746, shows properties along the entire length of Bond Street, including the fully constructed side streets. The two parts of the street have always had separate names, and a plan by the council to merge the two into a singular Bond Street in the 1920s was rejected by locals. During the 18th century, the street began to be popular with the bourgeoisie living around Mayfair, shop owners let out their upper storeys for residential purposes, attracting lodgers such as Jonathan Swift, George Selwyn, William Pitt the Elder and Laurence Stern. In 1784, Georgiana Cavendish, Duchess of Devonshire, an active socialite and this had caused him to lose his seat in parliament, leading to the dissolution of the Fox–North Coalition. She insisted people should look for nearer shopping streets, and encouraged people to go to Bond Street, consequently, the street became a retail area for people living in Mayfair. By the end of the century, a social group known as the Bond Street Loungers had appeared, wearing expensive wigs and parading up. Lord Nelson stayed at temporary lodgings in New Bond Street between 1797–8, and again in 1811–13, Thomas Pitt, 2nd Baron Camelford lived in Bond Street and was unhappy about the presence of the Bond Street Loungers
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Media related to Via Monte Napoleone (Milan) at Wikimedia Commons