The VideoNow is a portable video player produced by Hasbro and released by their subsidiary Tiger Electronics in 2003 as part of Tiger's line of Now consumer products. The systems use discs called PVDs, which can store about 30 minutes of video, the length of an average TV show with commercials, so each PVD contains only one episode, with trailers at the end to use the leftover time on most PVDs, including Nickelodeon PVDs. Video data is stored on the left audio channel with audio on the right channel, thus making it impossible to achieve stereo sound on the system, which only plays in black and white. The video plays at 15fps. Most of the shows were from Nickelodeon, such as SpongeBob SquarePants and The Fairly OddParents, and later they released shows from Cartoon Network, such as Ed, Edd n Eddy and Dexter's Laboratory, Disney only mostly released episodes of America’s Funniest Home Videos and one Hannah Montana music video. A small number of movies were also released on the system, but due to the limited space on a PVD, said movies would have to be released on at least three discs, depending on the length of said film.

Now was a brand of electronics by Hasbro through Tiger Electronics that specializes in multimedia. Its most popular brand was the VideoNow, which was a personal videodisc player for children who wanted to watch their favorite shows on the go. The device was introduced in 2003, and as it sold well, Tiger began to experiment with other Now brands. The Now brand was discontinued by late 2007, after the VideoNow Color FX and TVNow left store shelves.