In many parts of England, an ornamental village sign is erected to announce the village name to those entering the village. They are typically placed on the principal road entrance or in a prominent location such as a village green. The design often depicts a particularly characteristic feature of the village or a scene from its history, heritage, or culture. They are typically made of wood or metal or a combination of both, the designs are often made by the local community.

Swaffham is a market town and civil parish in the Breckland District and English county of Norfolk. It is situated 12 miles east of King's Lynn and 31 miles west of Norwich.