Vitaly Borker, known by pseudonyms Tony Russo, Stanley Bolds and Becky S, is an American felon who has twice served federal prison sentences for charges arising from how he ran his online eyeglass retail and repair sites, DecorMyEyes and OpticsFast. Customers who complained about poor service and misfilled orders for high-end designer eyewear were insulted, harassed, threatened and sometimes made the victim of small scams. After going into online retail following a short career as a computer programmer for several Wall Street firms, Borker encountered difficult customers who, he later said, were rude, lied to him and cost him money unnecessarily. He decided to be rude and unscrupulous with them in return, and learned to his surprise that on the Internet there was no such thing as bad publicity since the many posts with links to his site on complaint sites such as Ripoff Report appeared to drive traffic to his sites due to how Google's PageRank algorithm worked at that time, putting his site higher in results for searches on brand names than even those brands' websites, and making him money.

Sheepshead Bay is a neighborhood in southern Brooklyn, New York City. It is bounded by Ocean Parkway to the west; Avenue T and Kings Highway to the north; Nostrand Avenue and Gerritsen Avenue to the east; and the Atlantic Ocean to the south. Sheepshead Bay is abutted by the neighborhoods of Brighton Beach and Homecrest to the west; Midwood to the north; and Gerritsen Beach to the east.