WAGs is an acronym used to refer to wives and girlfriends of high-profile sportsmen and women. The term may also be used in the singular form, WAG, to refer to a specific female partner or life partner who is in a relationship with an athlete. The term was first used by the British tabloid press to refer to the wives and girlfriends of high-profile footballers, originally the England national football team. The WAGs acronym came about following an increasing focus on the coverage of athletes' partners in the late-20th century, and it came into common use during the 2006 FIFA World Cup to refer to Victoria Beckham and Cheryl Cole, although the term had been used occasionally before that.

Coleen Mary Rooney is a former television personality, and is married to former English footballer Wayne Rooney.