WAGs is an acronym used to refer to wives and girlfriends of high-profile sportsmen and women. The term may also be used in the singular form, WAG, to refer to a specific female partner or life partner who is in a relationship with an athlete. The term was first used by the British tabloid press to refer to the wives and girlfriends of high-profile footballers, originally the England national football team. The WAGs acronym came about following an increasing focus on the coverage of athletes' partners in the late-20th century, and it came into common use during the 2006 FIFA World Cup to refer to Victoria Beckham and Cheryl Cole, although the term had been used occasionally before that.

Victoria Caroline Beckham is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice. With over 100 million records sold worldwide, the group became the best-selling female group of all time. After the Spice Girls split in 2001, Beckham was signed to Virgin Records, in which she released her self-titled debut solo album, which produced two UK Top 10 singles.