The WAMPAS Baby Stars was a promotional campaign sponsored by the United States Western Association of Motion Picture Advertisers, which honored 13 young actresses each year whom they believed to be on the threshold of movie stardom. The campaign ran from 1922 to 1934, except for 1930 and 1933.
The "WAMPAS Baby Stars" of 1932. Rear row: Toshia Mori, Boots Mallory, Ruth Hall, Gloria Stuart, Patricia Ellis, Ginger Rogers, Lilian Bond, Evalyn Knapp, Marian Shockley. Front row: Dorothy Wilson, Mary Carlisle, Lona Andre, Eleanor Holm, Dorothy Layton (June Clyde is not pictured).
WAMPAS Baby Stars of 1925.
Image: Streak of Yellow (1922) 1
Image: Helenfergusonbain
Colleen Moore was an American film actress who began her career during the silent film era. Moore became one of the most fashionable stars of the era and helped popularize the bobbed haircut.
Moore in 1920
Film still of Gertrude Astor, Moore, and Richard Dix from The Wall Flower (1922)
Moore on cover of Photoplay magazine, 1926
Promotional portrait of Moore at the height of her fame, c. 1927, showing the famous Dutchboy bobbed haircut that she made famous, and which she apparently kept until the day she died