WBT is a commercial AM radio station serving the Charlotte metropolitan area, including parts of North Carolina and South Carolina. The station airs a talk radio format simulcast on Chester, South Carolina-licensed WBT-FM (99.3) and the HD2 digital subchannel of co-owned WLNK. First licensed on March 18, 1922, it is one of America's first radio stations.

Lincoln National Corporation is a Fortune 200 American holding company, which operates multiple insurance and investment management businesses through subsidiary companies. Lincoln Financial Group is the marketing name for LNC and its subsidiary companies.