WDIV-TV is a television station in Detroit, Michigan, United States, affiliated with NBC. It serves as the flagship broadcast property of the Graham Media Group subsidiary of Graham Holdings Company. WDIV-TV maintains studio facilities on West Lafayette Boulevard in Detroit, making it the only major television station in the market with offices and studios within the Detroit city limits. Detroit's other television stations are all based in the suburb of Southfield; WDIV's transmitter is, however, located on Greenfield Road in Southfield.

In broadcasting, a flagship is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.