WKBT-DT is a television station licensed to La Crosse, Wisconsin, United States, serving the La Crosse–Eau Claire market as an affiliate of CBS and MyNetworkTV. Owned by Morgan Murphy Media, the station maintains studios on South 6th Street in downtown La Crosse, and its transmitter is located on Silver Creek Road in Galesville, Wisconsin.

Eau Claire is a city in Eau Claire and Chippewa counties in the U.S. state of Wisconsin. It is the county seat of Eau Claire County. It had a population of 69,421 in 2020, making it the state's eighth-most populous city. It is the principal city of the Eau Claire metropolitan area, locally known as the Chippewa Valley, and is also part of the larger Eau Claire–Menomonie combined statistical area.