WLVI is a television station licensed to Cambridge, Massachusetts, United States, serving the Boston area as an affiliate of The CW. It is owned by Sunbeam Television alongside WHDH, an independent station. WLVI and WHDH share studios at Bulfinch Place in downtown Boston; through a channel sharing agreement, the two stations transmit using WHDH's spectrum from the WHDH-TV tower in Newton, Massachusetts.
The "Boston's WB" logo remains visible, though beaten by the elements, on a pylon at the former Morrissey Boulevard studios of WLVI in this 2019 photo, along with a Kaiser-era "56" logo on one side of the pylon
The Morrissey Blvd studios showing both the WB and CW branding (2023).
Sunbeam Television Corporation is a privately held broadcasting company based in Miami, Florida, that owns three television stations in the United States. Since the company's founding in 1953, it has been under the control of the Ansin family.
Sidney and Edmund Ansin