1.
High Point, North Carolina
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High Point is a city located in the Piedmont Triad region of the State of North Carolina. As of the 2010 census the city had a population of 104,371. High Point is currently the ninth-largest municipality in North Carolina, High Point is known for its furniture, textiles, and bus manufacturing. The city is referred to as the Furniture Capital of the World. The citys official slogan is North Carolinas International City due to the semi-annual High Point Furniture Market that attracts 100,000 exhibitors and buyers from around the world. Most of the city is located in Guilford County, with portions spilling into neighboring Randolph, Davidson, High Point is North Carolinas only city that extends into four counties. Among the first Europeans to settle Guilford County were English Quakers, High Point was located at the highest point of the 1856 North Carolina Railroad between Charlotte and Goldsboro where it intersected the 1852 Great Western Plank Road. Its central location and transportation allowed for the delivery of raw materials like cotton and lumber and processed goods in and out of the city, settled before 1750, High Point was incorporated in 1859. Before it became a manufacturing center, the most important industries were tobacco, woodworking. The first of many High Point furniture factories was opened in 1889, established in 1924, High Point University is a liberal arts institution with approximately 4,400 undergraduate and graduate students from 51 countries and 46 states. It is ranked by U. S. News and World Report 2013 edition of Americas Best Colleges 1st among comprehensive universities in the South, the university offers 44 undergraduate majors,10 graduate-degree programs and one doctorate program. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA Division I, High Point is the only city in North Carolina that exists within four counties, Davidson, Forsyth, Guilford and Randolph. It also stands within two watersheds, the Yadkin–Pee Dee to the west and the Cape Fear to the east. Parts of the city rise above 1,000 feet, making it among the highest cities in North Carolinas Piedmont, High Point is located at 35°58′14″N 79°59′51″W. It is bordered by the city of Greensboro to the north, Jamestown to the northeast, the city limits of Trinity and Thomasville come within half a mile of the High Point city limits to the south and southwest, respectively. According to the United States Census Bureau, the city has an area of 55.4 square miles, of which 53.8 square miles is land and 1.7 square miles. Summers are hot and humid, and the dew points will often climb to near or even above 70 °F by late June through much of August, nights usually remain warm above 70 degrees. Most summers the hottest day will record a maximum between 96 and 98 °F, about once every 5 to 10 years the city will climb to or above 100 °F
2.
Piedmont Triad
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The Piedmont Triad is a north-central region of the U. S. state of North Carolina that consists of the area within and surrounding the three major cities of Greensboro, Winston-Salem, and High Point. This close group or triad of cities lies in the Piedmont geographical region of the United States, the area of the triad is approximately 5,954 square miles. The metropolitan area is connected by Interstates 40,85,73, the Triad is not to be confused with the Triangle region, directly to the east. As of 2012, the Piedmont Triad has an population of 1,611,243 making it the 33rd largest CSA metropolitan area in the United States. However, for all intents and purposes the region still functions as a metropolitan area. The area also has its share of scientific museums, such as SciWorks, the International Civil Rights Center and Museum, the Wake Forest Museum of Anthropology. The North Carolina Zoo, the worlds largest open-air natural habitat zoo, is located just outside the Randoph County city of Asheboro, the economy in the Piedmont Triad is a mixed economy. The Triad area is notable for large textile, tobacco, the Triad remains a national center for textile manufacturing, represented by corporations including Hanes based in Winston-Salem, and International Textile Group, based in Greensboro. Numerous furniture manufacturers are also headquartered in the Triad area, especially in the cities of High Point, Thomasville, the furniture and textile industries have in turn spawned large trucking, logistics, and warehousing businesses in the area. Popular brands like Thomasville and Lexington are derived from the names of these cities, recently, however, many furniture and tobacco factories have been closing and/or laying off workers across the region in response to escalating industrial globalization. After many of the old industries in the area began to die out, Dell, Inc. in the early 2000s struck a deal with local officials allowing for the construction of a new computer assembly plant near the Triad city of Kernersville. However, Dell pulled out of its contract with the city, upon full build out of the project, it is expected to be housed by two 75-acre campuses, employ approximately 2,000 people, and generate $50 million per year to the Triad economy. LabCorp, one of the largest clinical laboratories in the world, has its corporate headquarters, four major Interstate highways and numerous secondary Interstate routes and US routes serve the region, Interstate highways I-40, the primary east-west route across the region. In the eastern Triad, it is conjoined with I-85, the two routes split in Greensboro. I-40 Business, runs through Kernersville and Winston-Salem and it is a former alignment of I-40. I-840, part of the Greensboro Urban Loop, currently under construction, when complete, I-840 will be the northern half of the loop. I-73, the primary route across the region, much of which has yet to be constructed. This portion was designated as I-40, with the current
3.
Slogan
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The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value. With this in mind, if we take into consideration Kellers research and these include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them, therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kumar, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, signatures, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
4.
Frequency
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Frequency is the number of occurrences of a repeating event per unit time. It is also referred to as frequency, which emphasizes the contrast to spatial frequency. The period is the duration of time of one cycle in a repeating event, for example, if a newborn babys heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as vibrations, audio signals, radio waves. For cyclical processes, such as rotation, oscillations, or waves, in physics and engineering disciplines, such as optics, acoustics, and radio, frequency is usually denoted by a Latin letter f or by the Greek letter ν or ν. For a simple motion, the relation between the frequency and the period T is given by f =1 T. The SI unit of frequency is the hertz, named after the German physicist Heinrich Hertz, a previous name for this unit was cycles per second. The SI unit for period is the second, a traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. As a matter of convenience, longer and slower waves, such as ocean surface waves, short and fast waves, like audio and radio, are usually described by their frequency instead of period. Spatial frequency is analogous to temporal frequency, but the axis is replaced by one or more spatial displacement axes. Y = sin = sin d θ d x = k Wavenumber, in the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has a relationship to the wavelength. Even in dispersive media, the frequency f of a wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave. In the special case of electromagnetic waves moving through a vacuum, then v = c, where c is the speed of light in a vacuum, and this expression becomes, f = c λ. When waves from a monochrome source travel from one medium to another, their remains the same—only their wavelength. For example, if 71 events occur within 15 seconds the frequency is, the latter method introduces a random error into the count of between zero and one count, so on average half a count. This is called gating error and causes an error in the calculated frequency of Δf = 1/, or a fractional error of Δf / f = 1/ where Tm is the timing interval. This error decreases with frequency, so it is a problem at low frequencies where the number of counts N is small, an older method of measuring the frequency of rotating or vibrating objects is to use a stroboscope
5.
Hertz
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The hertz is the unit of frequency in the International System of Units and is defined as one cycle per second. It is named for Heinrich Rudolf Hertz, the first person to provide proof of the existence of electromagnetic waves. Hertz are commonly expressed in SI multiples kilohertz, megahertz, gigahertz, kilo means thousand, mega meaning million, giga meaning billion and tera for trillion. Some of the units most common uses are in the description of waves and musical tones, particularly those used in radio-. It is also used to describe the speeds at which computers, the hertz is equivalent to cycles per second, i. e. 1/second or s −1. In English, hertz is also used as the plural form, as an SI unit, Hz can be prefixed, commonly used multiples are kHz, MHz, GHz and THz. One hertz simply means one cycle per second,100 Hz means one hundred cycles per second, and so on. The unit may be applied to any periodic event—for example, a clock might be said to tick at 1 Hz, the rate of aperiodic or stochastic events occur is expressed in reciprocal second or inverse second in general or, the specific case of radioactive decay, becquerels. Whereas 1 Hz is 1 cycle per second,1 Bq is 1 aperiodic radionuclide event per second, the conversion between a frequency f measured in hertz and an angular velocity ω measured in radians per second is ω =2 π f and f = ω2 π. This SI unit is named after Heinrich Hertz, as with every International System of Units unit named for a person, the first letter of its symbol is upper case. Note that degree Celsius conforms to this rule because the d is lowercase. — Based on The International System of Units, the hertz is named after the German physicist Heinrich Hertz, who made important scientific contributions to the study of electromagnetism. The name was established by the International Electrotechnical Commission in 1930, the term cycles per second was largely replaced by hertz by the 1970s. One hobby magazine, Electronics Illustrated, declared their intention to stick with the traditional kc. Mc. etc. units, sound is a traveling longitudinal wave which is an oscillation of pressure. Humans perceive frequency of waves as pitch. Each musical note corresponds to a frequency which can be measured in hertz. An infants ear is able to perceive frequencies ranging from 20 Hz to 20,000 Hz, the range of ultrasound, infrasound and other physical vibrations such as molecular and atomic vibrations extends from a few femtoHz into the terahertz range and beyond. Electromagnetic radiation is described by its frequency—the number of oscillations of the perpendicular electric and magnetic fields per second—expressed in hertz. Radio frequency radiation is measured in kilohertz, megahertz, or gigahertz
6.
Effective radiated power
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Effective radiated power, synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency power transmitted from a theoretical half-wave dipole antenna. It is differentiated from effective isotropic radiated power mainly by use of antenna gain instead of absolute gain in the calculation. The term antenna gain is assumed to be absolute unless specifically stated to be relative, the gain is then multiplied by the power actually accepted by the antenna to result in the actual ERP value. Power losses which occur prior to the antenna, e. g. in the line or from inefficiency in the generator itself are therefore not included in the calculation of ERP or EIRP. Antenna gain is closely related to directivity and often used interchangeably. However, gain is less than directivity by a factor called radiation efficiency. Whereas directivity is entirely a function of wavelength and the geometry and type of antenna, specifically, accelerating charge causes electromagnetic radiation per Maxwells equations. Therefore, antennas use a current distribution on radiating elements to generate electromagnetic energy that propagates away from the antenna and this coupling is never 100% efficient, and therefore antenna gain will always be less than directivity by this efficiency factor. The receiver would not be able to determine a difference, maximum directivity of an ideal half-wave dipole is a constant, i. e.0 dBd =2.15 dBi. Therefore, ERP is always 2.15 dB less than EIRP, the ideal dipole antenna could be further replaced by an isotropic radiator, and the receiver cannot know the difference so long as the input power is increased by 2.15 dB. Unfortunately, the distinction between dBd and dBi is often left unstated and the reader is forced to infer which was used. For example, a Yagi-Uda antenna is constructed from several dipoles arranged at intervals to create better energy focusing than a simple dipole. Since it is constructed from dipoles, often its antenna gain is expressed in dBd, obviously this ambiguity is undesirable with respect to engineering specifications. A Yagi-Uda antennas maximum directivity is 8.77 dBd =10.92 dBi and its gain necessarily must be less than this by the factor η, which must be negative in units of dB. Neither ERP nor EIRP can be calculated without knowledge of the power accepted by the antenna, let us assume a 100 Watt transmitter with losses of 6 dB prior to the antenna. ERP <22. 77dBW and EIRP <24. 92dBW, polarization has not been taken into account so far, but properly it must be. When considering the dipole radiator previously we assumed that it was aligned with the receiver. Now assume, however, that the antenna is circularly polarized
