WPIX is a television station in New York City, serving as the de facto flagship of The CW Television Network. Owned by Mission Broadcasting, the station is operated by CW majority owner Nexstar Media Group under a local marketing agreement (LMA). Since its inception in 1948, WPIX's studios and offices have been located in the Daily News Building on East 42nd Street in Midtown Manhattan. The station's transmitter is located at the Empire State Building.

In broadcasting, a flagship is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.