Wally Heider
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Wally Heider was an American recording engineer and recording studio owner who refined and advanced the art of studio and remote recording and was instrumental in recording the San Francisco Sound in
Heider in 1984
The Monterey International Pop Festival was a three-day music festival held June 16–18, 1967, at the Monterey County Fairgrounds in Monterey, California. The festival is remembered for the first major
Wally Heider
…Live in Concert by Ray Charles, captured in 1964 at the Shrine Auditorium in Los Angeles. Heider recorded the Monterey Jazz Festival in 1966 and the Monterey Pop Festival in 1967; its many musical acts and the increasing importance of high-quality sound for a concert film signaled a major shift in scale and importance…
Art by Tom Wilkes
Advertisement in June 3, 1967 issue of KRLA Beat
Cashbox advertisement for "San Francisco (Be Sure to Wear Flowers in Your Hair)", May 13, 1967
Janis Joplin (photo 1968)