Walter Röhrl is a German rally and auto racing driver, with victories for Fiat, Opel, Lancia and Audi as well as Porsche, Ford and BMW. Röhrl has scored 14 victories over his career, with his notable achievements including winning the World Rally Championship twice: in 1980 in a Fiat Abarth and in 1982 while driving for Opel. He has also competed in other forms of motorsport, such as endurance racing, winning in the GTP +3.0 class in the 24 Hours of Le Mans in 1981 with the Porsche System team. Röhrl also set the Pikes Peak International Hill Climb record in 1987 driving an Audi Sport Quattro S1 E2. He is often regarded as one of the greatest rally drivers of all time.

Lancia is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but its history is traced back to Lancia & C., a manufacturing concern founded in 1906 in Torino by Vincenzo Lancia (1881–1937) and Claudio Fogolin. It became part of Fiat in 1969.