The Waterstones 11 was a literary book prize aimed at promoting debut authors, run and curated by British bookseller Waterstones. It ran from 2011–13. The list of 11 authors are selected from a list of 100 authors submitted by publishers. The prize, established in 2011, has included Orange Prize winner Téa Obreht's novel The Tiger's Wife, Man Booker Prize nominee Pigeon English by Stephen Kelman and the winner of the Desmond Elliott Prize for New Fiction, The Land of Decoration by Grace McCleen.

Waterstones Booksellers Limited, trading as Waterstones, is a British book retailer that operates 311 shops, mainly in the United Kingdom and also other nearby countries. As of February 2014, it employs around 3,500 staff in the UK and Europe. An average-sized Waterstones shop sells a range of approximately 30,000 individual books, as well as stationery and other related products.