"We choose to go to the Moon", formally the Address at Rice University on the Nation's Space Effort, is a September 12, 1962, speech by United States President John F. Kennedy to bolster public support for his proposal to land a man on the Moon before 1970 and bring him safely back to Earth. Kennedy gave the speech, largely written by presidential advisor and speechwriter Ted Sorensen, to a large crowd at Rice University Stadium in Houston, Texas. In his speech, Kennedy characterized space as a new frontier, invoking the pioneer spirit that dominated American folklore. He infused the speech with a sense of urgency and destiny, and emphasized the freedom enjoyed by Americans to choose their destiny rather than have it chosen for them. Although he called for competition with the Soviet Union, Kennedy also proposed making the Moon landing a joint project. The speech resonated widely and is still remembered, although at the time there was disquiet about the cost and value of the Moon-landing effort. Kennedy's goal was realized posthumously, in July 1969, with the Apollo program's successful Apollo 11 mission.

Rice University, formally William Marsh Rice University, is a private research university in Houston, Texas, United States. It sits on a 300-acre campus adjacent to the Houston Museum District and the Texas Medical Center.