Web novels in South Korea have been growing in popularity in the 21st century. Among e-publishing fields, web novels are the core contents that are leading the e-book market. Just as webtoons grew in the early 2000s in South Korea, web novels have been growing rapidly since 2010.

Webtoons (Korean: 웹툰) are a type of digital comic that originated in South Korea usually meant to be read on smartphones.