Welch Foods Inc., commonly known as Welch's, is an American company, headquartered in Concord, Massachusetts. It has been owned by the National Grape Cooperative Association, a co-op of grape growers, since 1956. Welch's is particularly known for its grape juices, jams and jellies made from dark Concord grapes and its white Niagara grape juice. The company also manufactures and markets an array of other products, including refrigerated juices, frozen and shelf-stable concentrates, organic grape juice, fruit snacks, and dried fruit. Welch's has also licensed its name for a line of grape-flavored soft drinks since 1974. Welch's grape and strawberry soda flavors are currently licensed to Global Beverage Corporation. Other popular products that use the Welch's name are the fruit snacks made by The Promotion In Motion Companies, Inc.

Vineland is a city and the most populous municipality in Cumberland County, within the U.S. state of New Jersey. Bridgeton and Vineland are the two principal cities of the Vineland-Bridgeton metropolitan statistical area, which encompasses those cities and all of Cumberland County for statistical purposes and which constitutes a part of the Delaware Valley. The MSA had a population of 156,898 as of the 2010 census. As of the 2020 United States census, the city's population was 60,780, its highest decennial count ever and an increase of 56 (+0.1%) from the 60,724 recorded at the 2010 census, which in turn reflected an increase of 4,453 (+7.9%) from the 56,271 counted in the 2000 census. The Census Bureau's Population Estimates Program calculated that the city's population was 60,491 in 2022, ranking the city the 639th-most-populous in the country.