Wellsford is a town on the Northland Peninsula in the northern North Island of New Zealand. It is the northernmost major settlement in the Auckland Region, and is 77 kilometres (48 mi) northwest of the Auckland CBD. It is a major regional centre, being located at the junction of State Highways 1 and 16, almost halfway between Auckland and the Northland city of Whangārei.

Auckland is one of the 16 regions of New Zealand, which takes its name from the eponymous urban area. The region encompasses the Auckland metropolitan area, smaller towns, rural areas, and the islands of the Hauraki Gulf. Containing 33 percent of the nation's residents, it has by far the largest population and economy of any region of New Zealand, but the second-smallest land area.