The West Coast Conference Men's Basketball Player of the Year is an award given to the most outstanding men's basketball player in the West Coast Conference (WCC). The award was first given following the conference's inaugural 1952–53 season, when it was known as the California Basketball Association. The only season in which the award was not presented was the conference's second season of 1953–54. There have been six ties in the award's history, most recently in 2022–23 between Brandin Podziemski of Santa Clara and Drew Timme of Gonzaga. There have also been 13 repeat winners, but only one, Bill Cartwright of San Francisco, has been player of the year three times.

The Gonzaga Bulldogs are an intercollegiate men's basketball program representing Gonzaga University. The school competes in the West Coast Conference in Division I of the National Collegiate Athletic Association (NCAA). The Gonzaga Bulldogs play home basketball games at the McCarthey Athletic Center in Spokane, Washington, on the university campus.