Whakatāne is a town located in the Bay of Plenty Region in the North Island of New Zealand, 90 kilometres (56 mi) east of Tauranga and 89 kilometres (55 mi) northeast of Rotorua. The town is situated at the mouth of the Whakatāne River. The Whakatāne District is the territorial authority that encompasses the town, covering an area to the south and west of the town, excluding the enclave of Kawerau District.

The Bay of Plenty Region, often abbreviated to BOP, is a region in the North Island of New Zealand situated around the body of water of the same name. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay.