Whiteleys was a shopping centre in Bayswater, London. It was built in the retail space of the former William Whiteley Limited department store, which opened in 1911 as one of London's first department stores, and was one of the main department stores, alongside Selfridge's, Liberty's and Harrods. The centre's main entrance was located on Queensway.

Bayswater is an area within the City of Westminster in West London. It is a built-up district with a population density of 17,500 per square kilometre, and is located between Kensington Gardens to the south, Paddington to the north-east, and Notting Hill to the west.