The Whitsunday Islands are 74 continental islands of various sizes off the central coast of Queensland, Australia, 900 kilometres north of Brisbane. The northernmost of the islands are off the coast by the town of Bowen, while the southernmost islands are off the coast by Proserpine. The island group is centred on Whitsunday Island, while the commercial centre is Hamilton Island. The traditional owners of the area are the Ngaro people and the Gia people, whose Juru people has the only legally recognised native title in the Whitsunday Region.

Tourism in Australia is an important part of the Australian economy, and comprises domestic and international visitors. Australia is the fortieth most visited country in the world according to the World Tourism Organization. In the financial year 2018/19, tourism was Australia's fourth-largest export and over the previous decade was growing faster than national GDP growth. At the time it represented 3.1% of Australia's GDP contributing A$60.8 billion to the national economy.