Wichita Falls is a city in and the county seat of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan statistical area, which encompasses all of Archer, Clay, and Wichita Counties. According to the 2020 census, it had a population of 102,316, making it the 39th-most populous city in Texas.

North Texas is a term used primarily by residents of Dallas, Fort Worth Dallas–Fort Worth metroplex generally consider North Texas to include the area south of Oklahoma, east of Abilene, west of Paris, and north of Hillsboro. It does not include the Panhandle of Texas, which expands further north than the region previously described, nor does it include most of the region near the northern border of Texas.