Wile E. Coyote and the Road Runner are a duo of cartoon characters from the Looney Tunes and Merrie Melodies series of animated cartoons, first appearing in 1949 in the theatrical cartoon short Fast and Furry-ous. In each episode, the cunning, devious and constantly hungry coyote repeatedly attempts to catch and subsequently eat the Road Runner, but is always humorously unsuccessful in doing so. Instead of his animal instincts, the coyote uses absurdly complex contraptions to try to catch his prey. They comically backfire, with the coyote often getting injured in slapstick fashion. Many of the items for these contrivances are mail-ordered from a variety of companies implied to be part of the Acme Corporation.

Animation is a filmmaking technique by which still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets (cels) to be photographed and exhibited on film. Animation has been recognized as an artistic medium, specifically within the entertainment industry. Many animations are computer animations made with computer-generated imagery (CGI). Stop motion animation, in particular claymation, has continued to exist alongside these other forms.