William Milton Asher was an American television and film producer, film director, and screenwriter. He was one of the most prolific early television directors, producing or directing over two dozen series.

Bewitched is an American fantasy sitcom television series that originally aired for eight seasons on ABC from September 17, 1964, to March 25, 1972. It is about a witch who marries an ordinary mortal man and vows to lead the life of a typical suburban housewife. The show was popular, finishing as the second-rated show in America during its debut season, staying in the top ten for its first three seasons, and ranking in eleventh place for both seasons four and five. The show continues to be seen throughout the world in syndication and on recorded media.