William Duscharme "Pink Cheeks" Cochran was an American football player. He played guard and tackle for the University of Michigan from 1913 to 1915. He was a first-team All-Western lineman and the captain of Michigan's 1915 football team. He later operated a freight trucking line based in the Upper Peninsula of Michigan. He also served as a director of the Federal Reserve Bank of Minneapolis from 1936 to 1950, including five years as the Deputy Chairman from 1946 to 1950.

The 1914 Michigan Wolverines football team represented the University of Michigan in the 1914 college football season. In their 14th season under head coach Fielding H. Yost, the Wolverines won their first five games by a combined score of 180 to 10, including three shutouts. They then lost three of the final four games to finish with a 6–3 record.