William Jennings Bryan was an American lawyer, orator, and politician. Beginning in 1896, he emerged as a dominant force in the Democratic Party, running three times as the party's nominee for President of the United States in the 1896, 1900, and 1908 elections. He served in the House of Representatives from 1891 to 1895 and as the Secretary of State under Woodrow Wilson from 1913 to 1915. Because of his faith in the wisdom of the common people, Bryan was often called "the Great Commoner", and because of his rhetorical power and early fame as the youngest presidential candidate, "the Boy Orator".

The 1896 United States presidential election was the 28th quadrennial presidential election, held on Tuesday, November 3, 1896. Former Governor William McKinley, the Republican nominee, defeated former Representative William Jennings Bryan, the Democratic nominee. The 1896 campaign, which took place during an economic depression known as the Panic of 1893, was a political realignment that ended the old Third Party System and began the Fourth Party System.