William Randolph Hearst
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William Randolph Hearst was an American newspaper publisher and politician. He laid the foundation for the Hearst family's mass media empire via his control of the Hearst Corporation. His extravagant
Hearst, c. 1910
Hearst c. 1885
An ad asking automakers to place ads in Hearst chain, noting their circulation
A caricature of Hearst published in The Wasp, November 21, 1896
Yellow journalism
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In journalism, yellow journalism is the use of eye-catching headlines and sensationalized exaggerations for increased sales, while the yellow press are American newspapers which do so. This term is ch
The Yellow Kid, drawn by Richard F. Outcault, appeared first in Pulitzer's New York World and then moved to Hearst's New York Journal.
"Evil spirits", such as "Paid Puffery" and "Suggestiveness", spew from "the modern daily press" in this Puck cartoon of November 21, 1888.
"The Yellow Press", by L. M. Glackens, portrays William Randolph Hearst as a jester distributing sensational stories.
"Yellow journalism" cartoon about the Spanish–American War of 1898. The newspaper publishers Joseph Pulitzer and William Randolph Hearst are both attired as the Yellow Kid comics character of the time, and are competitively claiming ownership of the war.