Wilhelm Bogner Sr. was a German Nordic combined skier who competed in the 1930s. He and his wife, Maria, co-founded a ski apparel company that bore their name. Bogner was a member of the Nazi party and held the rank of Untersturmführer.

Maria Bogner was a German fashion designer credited with developing practical stretch pants, thereby profoundly affecting the direction of the ski fashion industry. She created colorful, sexy, and functional stretchy skiwear. Her husband's established ski apparel company, the development of stretch material in the 1950s, and her sewing skills all contributed to her success. Her stretch pants, as modeled by leading ski athletes of the period, provided aerodynamic, form-fitting cut, color variety and practicality as ski garments.