The Jeepster is an automobile originally produced by Willys-Overland Motors from 1948 until 1950. It was developed to fill a gap in the company's product line, crossing over from their "utilitarian" proto SUVs and trucks to the passenger automobile market.

Willys was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys. It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions, and branding the 'jeep' military slang-word into the '(Universal) Jeep' marque.