The Women's Challenge bicycle race was held annually in the western United States in southern Idaho, beginning in 1984 until its demise in 2002. Later primary sponsors were PowerBar and Hewlett-Packard.
The peloton in 1998, at the start of the Boise to Idaho City stage
Ore-Ida is an American brand of potato-based frozen foods currently produced and distributed by Kraft Heinz's, H.J. Heinz Company Brands LLC. based in Pittsburgh, Pennsylvania.
A trailer advertising the Ore-Ida brand, showing the outlines of Oregon and Idaho
Francis Nephi Grigg, one of the Grigg brothers who founded the "Oregon Frozen Foods Company" that evolved into Ore-Ida